Wednesday, June 20, 2007

Enemy Territory: Quake Wars To Contain In-Game Ads

BluesNews posts about Splash Damage's announcement that ET:QW will contain in-game ads in order to:
" cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels."
The post has generated over 100 comments already on BluesNews (I haven't seen that many comments in quite some time). Most fall into either of two categories:
  • why should we pay for something and then have to sit through ads as well
  • advertising is expected, deal with it
I've posted previously about ads coming to Counterstrike. Is this going to be inevitable for any game that isn't a MMOG that charges a monthly fee?

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