Fascinating Second Life Survey

NWN has the results of a SL user survey done by Global Market Institute. Of course a lot of it is geared towards marketing and advertising, but I found these points rather interesting (of course asking people how they will respond and then measuring their response can often lead to different numbers):

• 27% access SL at work (what kind of job do they have?)

The number of people who want to escape, or become something else is over 40%.

• 24% To escape real life which I am not satisfied with
• 15% To be someone else and create my own cool avatar
• 3% To enable me to fulfill the fantasies I can’t fulfill in real life

Many respondents indicated that their avatars gave them the opportunity to play different genders, politically orientations, races, and nationalities.

The advertisers will love these three responses:

Are you more likely to purchase/use a brand in real life that is represented in Second Life?

• 37% Yes, definitely
• 41% Maybe

Do you think Second Life is a good medium to promote a brand or a new product?

• 56% Yes, definitely
• 36% Maybe

Annual personal income

• $36, 301 - $54, 450 - 18.79 %
• $54, 451 - $90, 750 - 27.77 %
• $90, 751 - $145, 200 - 20.67 %

Note: out of 10 000 respondents, only 479 had used Second Life.

A world of bright and rich young things trying to escape the real world and with the money and capabilities to do so? Growth opportunities abound.