Procedural Textures

Saw this interesting post about procedural textures on bit-tech.net (via Blues News). Hmm....is this the future of games and virtual worlds? Will we never have to create every exact asset painstakingly again? (can we get procedural primitives and geometry too?). I believe Spore is using procedural animations so I suspect it's only a matter of time.

I know, how about procedural game design?