Selling eSports at Cannes

Hilarious. My last post is partly on promoting eSports to a larger audience. Now, after perusing ESReality, I see that there is a new contest (Makeitrealsports) where anyone can upload a video promoting the idea of eSports (or virtual sports as the website says). Four winners will be sent to Cannes (all expenses paid) to promote their ideas to the people running the contest (has anyone heard of these guys?).

Even if this a complete farce, it will be interesting to see what comes of this.